Director, Commercial
Georges joined Select Group as Commercial Director in 2020. He has over 18 years’ experience in destination management and expert knowledge across an array of industries, including hospitality, tourism, and MICE, resulting in a deep understanding of the GCC and the buying behaviour of international visitors. Georges has a long-standing relationship with the Intercontinental Hotel Group, serving as Commercial and Sales Director on a property level, and performing the role of General Manager with the Intercontinental Hotel in Dubai. He also served as the Commercial and Sales Director for Banyan Tree in the region.
His role with Select Group focuses on developing and executing the sales strategy in alliance with the current and long-term goals. He is actively involved in managing strategic customer/vendor relations and supervising the international partner broker program. In addition, his responsibilities include regional business development and HNWI relationship development.
George holds a degree in Hospitality Management from the Lebanese University.
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