The Rise of Branded Residences in Dubai

Georges El Hachem - July 26, 2022

Following a ground-breaking sales record in Dubai real estate market 2021, the region’s prime and super-prime markets are expected to grow continuously as buyers and investors are hungry for more luxurious lifestyles and amenities offerings from developers. Dubai has evolved to become the next leading global hub for branded residences rivaling Miami and New York.

According to a report by Knight Frank (2022), the branded residences on Palm Jumeirah have increased to 113.2% YoY with an average price per sqft of AED 3,146. Moreover, Business Bay is also set to become the “new” branded residential neighborhood as residential demands continue to grow with new emerging branded residences.

The successful launch of Select Group’s Peninsula Business Bay and Six Senses Residences The Palm, Dubai in 2022 have become the highest record in the Group’s sales history garnering AED XXB from Q1 to Q2, 2022.

“Luxury branded residential development will continue to flourish with Peninsula and Six Senses Residences’ strong demand from buyers and investors across the world. As a result, these projects are set to become the new destinations for luxurious waterfront community living in Dubai Business Bay and Palm Jumeirah”
George El Hachem,
Director, Commercial

Jumeirah Living Business Bay

Inspired by its location’s maritime lifestyle and nautical elements, Jumeirah Living Business Bay sits on a fine line between art and architecture, in constant dialogue with the shimmering light and sparkling waters of the Dubai Canal.

Designed to be admired as a prominent highlight of the Downtown Dubai skyline, the 35-story tower features a selection of 82 spacious residences, exquisitely designed and fitted with elevated detail, coupled with curated branded amenities and services.

With every detail curated to perfection, combined with the finest of finishings, the tower’s design ensures that its owners are gifted with an elevated branded living experience, surrounded by privileged views of the Dubai Canal and/or the Burj Khalifa. 

Jumeirah Living Business Bay offers a selection of two, three, and four-bedroom residences, five-bedroom simplex, and duplex penthouses, and one full-floor master penthouse, located on the top floor, with each fitted to a sublime grade and quality, elevating the standards of branded residences.

The Author

Georges El Hachem - Director, Commercial

Georges joined Select Group as Commercial Director in 2020. He has over 18 years’ experience in destination management and expert knowledge across an array of industries including hospitality, tourism and MICE. He has a deep understanding of the GCC, and the buying behavior of the international visitors to the region.

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