Select Group’s Founder & CEO, Rahail Aslam on delivering the firm’s most elevated and sort-after development to date at Six Senses The Palm, Dubai
It was officially announced at the close of 2021 that award-winning luxury hotel group Six Senses is preparing to formally enter into the UAE market with 172 branded residences and 61-room hotel, the Six Senses The Palm, Dubai, and along a private stretch of beach on Palm Jumeirah’s West Crescent.
Select Group, the global property developer, and its joint venture partner Emirates Strategic Investments Company (ESIC) are on board the project to develop the ultra-luxury operator’s first branded residences and hotel in the UAE.
Located on the Palm’s West Crescent – one of the very few remaining undeveloped plots on The Palm – Six Senses The Palm, Dubai is likely to be one of the last projects of its type on the manmade peninsular when it opens to both hotel guests and residents, says Select Group’s Founder & CEO, Rahail Aslam.
All the residences will be fully branded as Six Senses Residences and be managed by Six Senses but for now, Select Group is leading the creation of a range of units that follow four unique typologies, including 134 penthouses divided into two to four-bedroom offerings, a collection of 32 three and four-bedroom sky villas, five four-bedroom royal penthouses, two four-bedroom imperial penthouses and nine signature beachfront five-bedroom villas.
“The development will offer residents and guests access to an array of premium wellness and lifestyle facilities. At the core, is Six Senses Place, a 60,000 sqft space dedicated to wellbeing and reconnecting, offering a wide selection of amenities to homeowners that is unique in the market and what truly differentiates the development,” he explains.
The portfolio of Select Group has blossomed over the past few years. In 2020, it delivered the luxurious and award-winning Jumeriah Living Marina Gate (JLMG) in 2020, and introduced The Signature Collection of elevated and luxurious residences in Peninsula Five earlier in January. According to Aslam, the development marks a departure for the firm in the rarefied end of the market in which it operates.
“This will be an ultra-luxurious proposition, offering exclusive and unique living experiences in one of the most iconic locations in the city,” he says, noting that like all of Select Group’s developments, it’s once again delivering a project situated in a stunning waterside location.
“Given the location and the branded partner we are operating with, this will naturally become the most elevated and sort-after development we have brought to the market to date,” he adds.
The rapid progress to date has been helped by close working relationships with Nakheel and Trakhees who have provided much-needed support for the complex and high-end project, says Aslam.
“That has allowed us to drive the process forward and deliver and hit our relevant design and KPI commitment. We have also picked best-in-class consultants and operators to work with, to ensure the final product meets the highest of standards that you would expect.”
At the heart of this development is an even more important partnership with Six Senses, the hotel group’s owner IHG and long-time local cohort ESIC.
“We have a long-standing and successful relationship with all our ongoing partners across the board, including ESIC whom we have collaborated with on previous developments. We also have a fruitful ongoing relationship with IHG when it comes to them operating different hotels within our portfolio, which made the selection process very straightforward.
Six Senses has a wide range of core beliefs focused on sustainability, environmental awareness, and that aligns with our own values. So, we felt this was a perfect synergy, and a partnership we are very interested in nurturing.”
He continues: “Select Group has always had a strong hospitality sector; we have existing relationships with Jumeriah and Intercontinental in Dubai, as well as with the likes of Radisson, Nui Air, Ibis and Melia in Europe.”
The Palm itself remains an iconic location, and, as Aslam points out, is one of the first landmarks that comes to mind when people think of Dubai and the UAE. As such, Select Group was confident that sales would be brisk when they launched on 21 January 2022.
“It signifies Dubai’s commitment to innovation, and its thirst to be bigger and bolder,” he remarks. “Having analysed the existing developments on the Palm, we identified a gap in the market and saw an opportunity where we could bring a completely new proposition to the market.
“Dubai continues to be an optimal location for investors and homeowners because of the lifestyle it offers, the weather, the safety and security, and the great leadership. It’s a thriving cosmopolitan city that attracts people from all over the world. It remains a highly popular and a fantastic destination from a work and tourism point of view. The Palm, in particular, is a stunning location, the complete water frontage. It offers incredible value compared to similarly located developments in other major cities around the world.”
When completed, The Six Senses The Palm, Dubai will combine the feel of a beachfront destination and a luscious and tranquil secluded resort – all on the doorstep of one of the most dynamic cities in the world. Aslam says this will help the unique development appeal to many buyers in the ultra-luxury, super high-end market looking for a second or even third home.
“These are homes for buyers who are looking to really enjoy a specific type of work/life balance and are also the kind of people that focus on the elevated things in life. That’s what The Six Senses Residences The Palm, Dubai will deliver.”
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