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Select Group’s CEO on delivering quality projects in different markets

Construction Week - July 15, 2022

Since being established in 2002, Select Group has delivered considerable premium residential, commercial, and mixed-use developments across the UAE and Europe.
Flagship developments, including Jumeirah Living Marina Gate, Studio One, and No.9 in high-profile areas, have elevated the concept of exceptional living among Select Group’s clients, contributing to their well-being and high-quality lifestyle.

New projects under development, such as Six Senses Residences The Palm, Dubai, Peninsula, 15 Northside, and 98 Baker Street in London, are also backed by the same ethos Select Group has been known for – the quality of construction and an elevated living standard.

Construction Week Middle East sits down with Rahail Aslam, CEO of Select Group, to discuss the developer’s current portfolio of projects and how the firm has prioritised working with Tier 1 suppliers without compromising on the quality in a challenging market.

“It’s been a crucial and certainly positive year for Select Group with several upcoming key projects situated in some of Dubai’s prime locations. For our latest project, we proactively approached the design of a group’s land bank and successfully secured one of the last remaining beachfront plots on Palm Jumeirah’s West Crescent, which is being developed as the Six Senses Residences The Palm, Dubai,” he says. Aslam notes he is incredibly proud of the project for introducing a new benchmark in ultra-luxury beachfront living.

He explains: “It is the group’s most elevated and sought-after branded development so far, and the team were able to deliver the launch of this ambitious project in only eight months, from concept and design to launching the project in the market and initiating construction work.

“The Six Senses project epitomises innovative architecture. Its design takes cues from the city’s journey while paying homage to the contours and elevations of the region’s landscape, its unique heritage and origins, and its unquenchable thirst for progress.”

“It comprises elegantly designed penthouses, duplex sky villas and signature beachfront villas that offer a unique lifestyle experience, embracing an exquisite charm and nautical allure.”

Select Group on reaching new heights of perfection

Positioned to fully leverage the upward trend currently seen in the property development sector, Aslam states that Select Group has always strived to reach new heights of perfection. This includes another strategically located master-waterfront community in Business Bay called Peninsula, which consists of six residential towers, commercial units and retail spaces that will transform the standard of living in the area, he adds.

“With our dynamic go-to-market strategy, Peninsula outstandingly sold out three of the four towers within weeks of launching them in the market. We have started construction works on the project located on a half-island surrounded by water on three sides. The master-planned waterfront development will offer its residents uninterrupted views of the Dubai Canal, Downtown skyline and Burj Khalifa.”

He further adds that Select Group is about to handover 15 Northside in Business Bay, the group’s 15th development. The property is spread over 21 floors and offers 349 apartments featuring studios, one-, two-, and three-bedroom units, in addition to a small number of four-bedroom apartments ranging from 34m2 to 292m2. The development is expected to be completed in 2022.

Aslam points out that another Select Group property XLV Residence, which falls under the ultra-luxury category with its timeless influence of Art Deco architecture, located inside Emirates Hills, is now available on the market. With a built-up area of 4,645m2, the seven-bedroom residence’s final price is set at $61.2mn (AED225mn).

“Looking ahead, for the next two to three years, we will focus on the execution of 650,000m2 of properties equating to approximately 4,000 homes,” Aslam says, adding that they are also looking at opportunities in the UAE, UK, and Europe, both from a development perspective and an asset acquisition perspective.

He explains: “I’m fortunate and proud that we have best-in-class teams both in-house and externally as well as high standards of corporate governance supporting all our activities. With trusted partners on all projects, we are well-positioned to deliver on what we promise, and grow through exciting new projects. That, coupled with what the company sees as a positive macro-economic outlook for the real estate industry, has created a situation where I see strong future opportunities.”

He summarises that the developer will continue working with the right supply
chain to ensure a robust procurement and carry on with purchasing the right
products at the right time.

“Consistency of our supply chain and working with the most trusted and historically proven partners will help to ensure we overcome the inflation challenges together without compromising on quality and standards.

“The key to success is to fully understand the market, accurately define financial forecasting and robust strategic planning throughout the project lifecycle, and stay true to our standards and reputation. In other words, instead of cutting costs, we plan smart and add more resources where necessary to deliver on our promises,” Aslam concludes.