Select Group announces the opening of the niu Air Hotel in Frankfurt

Select Group - February 6, 2020

Select Group, one of the region’s leading real estate investment and development companies, today announced the opening of their first hotel in Frankfurt. Operated by the Hamburg-based hotel group NOVUM Hospitality, the niu Air in Frankfurt is the latest offering as part of the hospitality group’s young lifestyle brand. Featuring 344 rooms, this is the largest hotel of the niu brand to date. It is located in close proximity to Frankfurt’s former airport near Rebstockpark. The elegantly designed hotel was developed in cooperation with the renowned company GBI AG and has been handed over to Select Group as the new international owner and end investor.

With wanderlust as the underlying theme in its unique interior design, the niu Air Frankfurt tells a story inspired by its neighbourhood. Featuring tubular design elements and image motifs, the niu Air represents the history of aviation. David Etmenan, Chief Executive Officer & Owner NOVUM Hospitality is convinced of the success of the hotel: “We are more than pleased to be able to offer further innovative accommodation to future guests in the vibrant city of Frankfurt. the niu Air is the second the niu branded hotel that we are opening in Frankfurt.”

Flat screen TVs with mirroring function, a digital media library and Bluetooth speakers await the guests within the hotel rooms. The modern bar serves drinks and snacks around the clock.

Ali Hossain, Director Strategic Investments Select Group comments: “the niu brand addresses an underserved market segment and Novum Hospitality has proven itself to be a very capable operator. We are proud to play a small part of this developing success story with the opening of the niu Air Frankfurt, the largest the niu hotel to date in the Novum Hospitality portfolio.”

Israr Liaqat, Chief Financial Officer Select Group adds: “A fantastic midscale product. Having stayed at the niu Air Frankfurt, I can firmly understand why the brand has gone from strength to strength and look forward to finding additional markets in which we might be able to partner with Novum Hospitality.”

As part of the cooperation between Novum Hospitality and the association Viva con Agua e.V, a street artist was commissioned to design the inside walls of the hotel. Murals of popular street artist Joséphine Sagna have been painted inside the hotel. The proceeds from this partnership will contribute to ensuring that people worldwide receive access to clean drinking water.

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