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Select Group launches Peninsula project in Business Bay

Gulf News - October 5, 2021

Awarded winning developer announces launch of its new master planned development

Select Group, one of the leading private real estate developers in the UAE, has started construction on its latest waterfront development, a mega-project in the heart of Business Bay.

Peninsula will be home to a mixed-use development comprising residential, commercial offices, retail, leisure, and hospitality developments combining for an estimated built-up area of 5.5 million sq. ft. Select Group has created a unique, master plan that will stand out among its competitors.

A vertical development planned around generous open spaces, parks, sports facilities, skate parks, children’s play areas, and a host of retail and F&B offerings, this project will set a new benchmark in residential living in the heart of Business Bay and the Downtown District.

Rahail Aslam, Chief Executive Officer, Select Group said: “Having recently delivered a best-in-class residential development, Marina Gate, in Dubai Marina, we are very excited to launch another world class experience in the heart of Business Bay”.

Peninsula will be delivered in phases over the next 5 to 7 years. It has been exceptionally well master-planned across 9 unique developments, ranging from high-rise towers to luxurious low-rise waterfront villas and simplexes. The first phase of the development comprising “Peninsula One”, “Peninsula Two” and Select Group’s corporate headquarters is well underway.

Peninsula is strategically located in the heart of Business Bay and situated directly on the Dubai Canal, allowing it to offer exceptional waterfront living close to some of the most exciting landmarks in Dubai’s Downtown District. The Burj Khalifa, Dubai International Financial Centre, Dubai Mall, Dubai Design District, and some of Dubai’s pristine beaches are within 10 minutes of the master development. Peninsula is ideally positioned to become the new epicenter of community living in Business Bay.

The award-winning luxury developer specializing in premium waterfront developments has delivered over 13.5 million sq. ft. to date and is set to add another 6.5 million sq. ft. to its portfolio of developments over the coming years. Having launched 15 Northside earlier this year, Business Bay has become a key focus for Select Group, which is building a full sales experience center at Peninsula.

“This prime waterfront plot offered us a compelling opportunity to directly influence the complete master plan which has resulted in each development having stunning views coupled with a vast array of outdoor amenities. We’re really excited to deliver a truly world class community in the heart of Business Bay,” added Aslam.