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Executive, Digital Marketing

Application Deadline: March 31, 2022

JOB PURPOSE

To manage, coordinate and measure all digital marketing activities for the Company to maximise digital marketing effectiveness and to design, build and maintain all Company websites.
Reports to
Head of Marketing
Department
Marketing

JOB RESPONSIBILITIES

Social Media Management
  • Creates and uploads content on SG social media pages in accordance with the calendar of content
  • Manages advertising campaigns and analytics for social media pages
  • Manages communication on Social media pages
Website Development & Programming
  • Develops and designs company website content for desktop and mobile version
  • Monitors and converts graphic images and layouts using of CSS and XHTML
  • Designs and codes digital advertising Ads (desktop and mobile)
  • Designs MPUs, leaderboards and video Ads
  • Creates videos based on specific design brief
  • Updates and maintains Company websites with news items, new projects, website facelifts, dynamic sections, blog maintenance etc.
  • Manages website hosting and ensures optimization
Video Editing
  • Responsible for creation of video content from putting together the story board, content and music selection to editing
Reporting
  • Analyses and interprets all online marketing activities through systemised reporting and tracking
EDMs
  • Concept creation in line with brand guidelines and HTML conversions
Lead Generation Management
  • Automation and integration with company’s CRM system

QUALIFICATIONS, EXPERIENCE, & SKILLS

  • Bachelor’s degree in related discipline, or equivalent experience.
  • Minimum 5 years in a similar role
  • Practical experience using HTML/HTML5 / CSS / Javascript / MySQL / PHP coding
  • Proficient in Adobe Creative Suite; Photoshop, Illustrator, Dreamweaver
  • Prior experience and excellent working knowledge of social media marketing tools – at least 3 years
  • Experience of video editing software & creative animation
  • Awareness of emerging online tools

PERSONAL ATTRIBUTES

  • Creative flair and passion for simple, smart, timeless design
  • Meticulous attention to detail and ownership of tasks/responsibilities
  • Ability to work efficiently under pressure and with a professional approach to time, costs and deadlines
  • Strong inter-personal, organizational and presentation skills
  • Ability to work in multi-cultural environment


APPLY NOW


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